The Moulders of Public Opinion
Observant readers, who are not aware of the forces behind the Press, must have often wondered why the same company will sometimes run Liberal and Tory papers or, more significant still, why the same paper will at one time support one party and at another time support the opponents of that party. An important array of facts and figures explaining these and many other apparently bewildering actions of popular daily and weekly papers, is given in the exceedingly useful pamphlet issued by The Labour Research Department, 162, Buckingham Palace Road, under the terse title of “The Press.” Why one set of papers will change with every alteration of the political weathercock—except when they change oftener—while another set remain steadfast to a given policy year in and year out, is explained here in the cold, calculating terms of finance and figures. Altogether this excellent publication, at the price of 6d., is well worth the study of every worker, whether man or woman.