TomandBob
There is some truth in what you say about the need to associate socialism with abundance, but I don’t think this is an either/or situation.
Many workers are increasingly concerned about the state of the environment and are disillusioned with the consumerist rat race. There have been studies that point to the fact that beyond a certain point, more money does not make you happier. As someone quipped, the most miserable people in the world are the very rich and the very poor.
We should be thinking of a more balanced approach to life. One of the great “selling points” of socialism, if I can put it like that, is that most of the jobs that we do today in a capitalist society will no longer need to be done in a post-capitalist society (all those jobs to do with handling money, for example). In effect, we can more than double the amount of labour and resources for socially useful production in a socialist society without imposing any greater strain on the environment – simply by diverting all this wasted labour and resources away from these socially useless activities that capitalism necessitates.
This is one of the strongest arguments for socialism. It should be hammered home at every opportunity