The smokescreen of prices
The prices shown for delivery on online platforms do not tell the full story of the goods and services we buy. The amount we pay for delivery does not tell the tale of low pay for drivers, fragmented work, and daily risks on the road. The visible cost is only the surface: a simple figure that hides the real human and material costs.
Nor is this limited to delivery. More generally, the market price of a good or service rarely includes all the costs of producing it. A significant part is shifted elsewhere: onto the environment, workers, society, or the future.
Many low-cost products depend on production chains that use natural resources with no attention to environmental impact. Deforestation for non-essential goods, intensive use of energy and water, and pollution generated in production have no direct impact on the selling price. The same is true of working conditions – low wages, insecurity, and limited safety – which remain outside the cost on the market.
Another layer of this smokescreen lies in product design. Planned obsolescence and poor reparability, especially in electronic devices, shift costs onto consumers over time and increase waste. The initial price may seem low, but the overall cost—economic and environmental—is much higher.
There are also less immediate effects: impacts on health, as with ultra-processed food; the growing burden of waste that is hard to recycle; and the degradation of ecosystems. These costs are largely borne by society, often through public spending or a loss in quality of life.
This does not result from a single actor deliberately hiding costs. It is a feature of a system in which firms compete to lower prices and raise margins, while many indirect costs—so-called externalities—are not properly accounted for.
The result is a distortion: what is cheap in the market can be costly for society as a whole. Price acts as a smokescreen, simplifying and concealing, and making it harder to judge the real consequences of our choices.
A more radical approach is to question the system itself. If market prices tend to exclude social, environmental, and human costs, then the issue is not only how to correct the system, but whether it should be replaced.
In a system oriented to human needs rather than profit, production will not be driven by returns to investors but by social usefulness and sustainability. This will require forms of planning—more or less decentralised—able to take real costs into account from the start: decent working conditions, environmental limits, durability and reparability, and health factors.
In such a context, price will be abolished as a means of access to goods and services, making them freely available. This would not mean a lack of coordination, but a different kind of coordination. Production and distribution will be organised through planning, shared priorities, and participatory decision-making, giving the ability to deal with both potential abundance and real scarcity. The production of unnecessary or harmful goods will be reduced – not because it is unprofitable, but because it is recognised as socially and environmentally unsustainable.
This raises important questions. How can complex systems of production be coordinated without prices? How can inefficiency, concentration of power, or rigid bureaucracy be avoided? How can innovation and flexibility be maintained? These are not trivial issues. But the tools and knowledge to make costs visible—and to organise production differently—already exist. The issue is not technical, but political and collective. It requires not only awareness, but a conscious and collective decision to reorganise society on a fundamentally different basis. The sooner we begin to take this seriously, the sooner we can stop treating as inevitable what today may appear ‘natural’ but is simply an expression of the way society is organised at this particular point in time.
GIAN MARIA