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Socialist Party Video Launch

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theneilkirk
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Joined: 21/08/2017

Hi Vin.

I set up the Adwords campaign based on my understanding of the required parameters but admit that it is only a basic understanding. I have noted down all the entered values. If you have more experience with Adwords I'd be grateful for your help in tweaking the settings. I have no doubt that they can be optimised.


gnome
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theneilkirk wrote:

Hi Vin.

I set up the Adwords campaign based on my understanding of the required parameters but admit that it is only a basic understanding. I have noted down all the entered values. If you have more experience with Adwords I'd be grateful for your help in tweaking the settings. I have no doubt that they can be optimised.

Hi Neil,

I for one applaud your efforts and can confirm that the entire £250 allocated was spent resulting in a total of 298,848 impressions (number of times the ad has been displayed) resulting in a total of 5,367 views (watching for at least 30 seconds is counted as a view). As you say, no doubt we can learn from this experience and further optimise the settings in future campaigns.

Vin
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Joined: 03/12/2011

gnome wrote:

 

Hi Neil,

I for one applaud your efforts and can confirm that the entire £250 allocated was spent resulting in a total of 298,848 impressions (number of times the ad has been displayed) resulting in a total of 5,367 views (watching for at least 30 seconds is counted as a view). As you say, no doubt we can learn from this experience and further optimise the settings in future campaigns.

Ditto and thanks for the clarification

Vin
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Joined: 03/12/2011

theneilkirk wrote:

Hi Vin.

I set up the Adwords campaign based on my understanding of the required parameters but admit that it is only a basic understanding. I have noted down all the entered values. If you have more experience with Adwords I'd be grateful for your help in tweaking the settings. I have no doubt that they can be optimised.

Hi Neil

Nor am I an expert and I wasn't suggesting you were not doing your best. It may be that I have misunderstood and my estimations were way out   Keep up the good work.

I am certainly willing to assist you and will look at the parameters. 

 

theneilkirk
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No offence was taken. It's an incremental learning process!


robbo203
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Joined: 06/11/2011

Here is a good example of what I think is quite an effective video and something that perhaps needs to be emulated.  Some of the arguments are a bit iffy the presentation is good .  It held my attention

 

 https://www.facebook.com/bbcnewsnight/videos/10154807179391200/
Vin
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Joined: 03/12/2011

robbo203 wrote:

Here is a good example of what I think is quite an effective video and something that perhaps needs to be emulated.  Some of the arguments are a bit iffy the presentation is good .  It held my attention

https://www.facebook.com/bbcnewsnight/videos/10154807179391200/

 

Yes I have seen it before. Here is another good example:

https://www.youtube.com/watch?v=dNVZ0ZPfE8s&t=76s

Perhaps part of SPGB Youtube account could have a Library linking to such videos.

 

 

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