Our 2022 local election campaign

MAY 2022 Forums World Socialist Movement Our 2022 local election campaign

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  • #229402
    ALB
    Keymaster

    We have now have some figures on the QR experiment. Up to 6 May, 31 in Lambeth had used it to access a page on our website. As some 4700 leaflets were distributed that it a rate about 1 per 150 leaflets.

    As 150 leaflets can be pushed through letter boxes in one hour, we have to decide whether or not this is “cost effective” in terms of Party members’ time, bearing in mind that it could take about 30 hours member-time to distribute 4700 leaflets.

    (Incidentally, it is pure coincidence that the number up to 6 May is the same as the number of votes obtained. This is because perhaps as much as 1500 of the leaflets were distributed outside the ward.)

    The figure for Tunbridge Wells for the same period is 4 for 2000 leaflets. At the same rate as in Lambeth it would have been 13. But Lambeth is overwhelmingly Labour while Tunbridge Wells has just been captured by the Liberals from the Tories. We have noticed before that we tend to have less response in non-Labour areas than in Labour ones. In the Tunbridge Wells ward the Labour vote was 10 percent compared with 66 percent in Clapham East.

    The next step will be to distribute 4000 to 5000 leaflets with a QR outside of an election time.

    #229453
    DJP
    Participant

    <i>Why would it be “more cost effective” to pay for a leaflet drop when there isn’t an election than when there is an election?</i>

    Because people wouldn’t be saturated with materials from political parties then, so the pamphlet (might) have more impact.

    Obviously, my comments about standing in elections are just that, my tuppence worth. I was forgetting the difference in cost in local and national elections. But still wonder if continually standing in elections, and only getting a handful of votes, has a negative publicity effect.

    #229568
    ALB
    Keymaster

    Lambeth Council have now published the turnout figures for all the wards. This allows us to compare how the 5 TUSC (SPEW front) candidates did. Here’s what this shows.

    Stockwell West & Lakhall: 87 out of 3173 ballor papers returned = 2.7%
    Clapham East: 38/1743 = 2.2%
    Brixton Acre Lane: 78/3772 = 2.1%
    Streatham Wells: 45/2587 = 1.7%
    Herne Hill & Loughborough Junction: 71/4795 = 1.5%

    Our candidate in Clspham East was 31/1743 = 1.8%.

    Incidentally, Clapham East had the lowest turn-out at 23.32% — less than a quarter of the electorate — in the whole borough of Lambeth.

    Clearly, they are in the same league as us. They did no better with a full-blown reform programme than we did on a straight socialism and nothing else ticket.

    People here have quesioned the wisdom of us contesting in view of the small number of votes. But what must SPEW think as they are doing it to get elected and get reforms?

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