Reply To: Our Euroelection campaign

“No I mean the total number of individual leaflets inserted in these 4 campaigns. Did each campaign involved 185K inserts or did they vary?”

No, they varied.  The insert campaign in the i newspaper started in June 2018 with 150k in the South region, followed in September 2018 by 100k (the minimum permissible) in the London region and, finally in November 2018 with 100k in the Midlands/Northern editions.

The responses from the first two were comparable with those now being received.

We had earlier placed inserts in The Guardian and New Statesman, the former being particularly disappointing in terms of responses.