To the one who has, as the man said, more will be given. Nowhere in sport is this so clearly seen as in the upper echelons of European club football, where the UEFA Champions League has been arranged so that the most successful and wealthy clubs are all but guaranteed a sizeable income from the competition.
As the European Cup, this was originally structured as a knock-out tournament for the teams that had won the league competition in each country. Before money called the tune in national leagues, this opened the way for teams such as Nottingham Forest to win the final. But the bigger clubs disliked often being shunted into less prestigious Europe-wide competitions and the chance of being knocked out after just two games.