Personal communication is a matter of personal preference, but propaganda is communication for a group objective. Marketing is communication for a group objective, using a professional approach with evidence-based rules about what’s effective and what isn’t. Many socialists dismiss marketing as dishonest by design and insist that personal preference is valid as we are not in the business of ‘selling’ the socialist case. But is that true? We are attempting to persuade, just as marketing attempts to persuade. Are we behaving like enthusiastic amateurs when we should be looking for tips from the Mad Men of marketing?